My top 5 on-page SEO techniques for reducing bounce rates and improving organic website traffic. These five approaches are rarely ever talked about and almost never used, yet if you apply them correctly, you’re giving Google what they want and making their job a lot easier.
1. Place your Primary Keyword at the Beginning
Google judges your site on based on keywords, with your H1 Header keyword quality taking precedence over the rest of your content. Be tactful with your use of keywords and include the important ones first, especially when it makes more sense.
For example, if our main keyword is “Best SEO Toronto” then we would make our title tag like this: Toronto SEO – Best Toronto SEO Company.
2. Link to Authoritative Websites
Many SEO’s think that the link juice will flow out to external sites, and they will lose page rank because of it. Moreover, some SEO’s just don’t want to lose users to external sites. The opposite in both situations could not be truer.
Linking out to relevant authoritative sites builds more trust with Google, thus increasing the chances of ranking your content in the search results. Google wants to send their users to pages full of helpful information that include outbound links to sites relevant to your topic. If your page is a “dead-end”, then you are sending Google a bad signal about your content.
3. Make Friendly URLs
It is best just to use your target keyword phrase or your page title. Strip away any extra data such as the date or category name.
Replace the full URL version with an anchor text keyword or a shorter version of the actual URL, like this: anerdsworld.com/best-seo-toronto
4. Add Keyword Modifiers
Modifiers are simple words, phrases, or clauses that provide a better description to your sentences, or in our case, your keyword phrases. Adding words like “best,” “review,” “top,” “2015”, and so on, emphasize your subject. Placing these modifiers within your title tag, will increase your traffic from long tail keywords. Just consider the fact that up to 78% of our search engine traffic comes from long tail searches.
Almost all long tail keywords will never show up in the Google Keyword Planner so you pretty much have to put yourself in the users position and think of all the different ways you would go about searching for your keyword.
Here’s an example of how you would use a keyword modifier: Best 5 On-Page SEO Tips for 2015
From the above example, “On-Page SEO Tips” is the main keyword, while “Best” and “2015” is the modifier. You will be able to rank better for long tail phrases just for applying this one simple method alone.
5. Your Content should be 400+ Words
After literally testing hundreds of pages when optimizing content, pages with 400+ always ranked better than content with fewer words. Many so-called “SEO experts” today will tell you that users will not read everything and will turn away if the content is too long, but results don’t lie.
Google has already said that pages with longer documents are preferred compared to those with sparse documents because it better paints a detailed image its content. Consider the fact that the average content length ranked in the top 10 results of Google is around 2000 words.
As long as the content that you offer is of quality and value, users will read everything and even add a comment. Just make to keep your topics interesting, so your readers will come back for more.
Some assume that adding sentences to fatten up their site’s content will boost traffic. If you do this, you will most likely experience a high bounce rate. The key here is to make sure that every sentence you write engages your readers, allowing them to find value in it.
There is no point ranking a web page with too many words and too little value because your rankings will end up suffering once Google estimates your bounce rate over time.
Next time you write a blog, make sure its comprehensive and gives users real-time value that they can engage in and share. If you have information that you wouldn’t bother reading, why share it with others? Chances are if it doesn’t interest you, it won’t interest your readers either.
Want to rank for your targeted keywords and multiply your sales? Contact your SEO Toronto team to speak with an expert and see how we can help you reach your search marketing goals.
Chris A. Hughes