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If you’re a business that is looking at expanding operations into the world of E-Commerce, you’ll probably have lots of questions.

The first question should be about how to find a developer that will build a proper e-commerce site. This is critical because not every developer out there has actual successful experience in this. It’s not enough to just know the theory behind things. Believe it or not, there are people out there that are offering e-commerce services, yet they don’t really have anything to show for it.

So, why choose A Nerd’s World? My answer to you is, why not? We have the portfolio to show for it, the reviews to backup our customer service and we’ve built successful e-commerce websites. Sixteen years ago, I built my first e-commerce website that was generating over a million dollars a year in sales. This was well before content management systems were on the market. I had put many hours of work into that website to make it work and function as I wanted.

I’m the type of person that’s committed to getting something done once I’ve set my mind to it. This can be a change on the website, a tweak here and there, I need to get it done right away. I need like-minded people in order to build a functional team and that’s what I’ve done. I built A Nerd’s World out of frustration that I couldn’t find a developer that would be willing to work overnight to get the job done. Too many people out there proved to not have the drive needed to fit in with my team.

When it comes to e-commerce, design is merely a small part of the equation. I’ve put my 3 P’s together for creating a successful e-commerce website below:

  1. Price – You must be the best in your industry. If you’re not, find out what your competitors are doing to determine if you’re capable of competing. If not, you should choose another product. Feel free to use Amazon for reference when researching.
  2. Product – Your product must have a wow factor. Is it unique? The market is saturated in many different products. You must really think it through.
  3. Promotion – This doesn’t just mean putting your website up on the Internet and expecting magical results. You have to go out there and work harder than your competition. Are you handing out flyers? Are you generating on social media? Are you gaining press attention? You need to go the extra mile, or ten.

In addition to my 3 P’s, I’d like to share a few other key pieces of information to creating a successful and profitable e-commerce website. Firstly, you should not make membership mandatory (especially for the first checkout). Secondly, you must incorporate easy checkouts that are efficient and quick. Lastly, you don’t just throw a design together to create a website. You need to be aware of your metrics. These metrics can be quantified via means such as Google Analytics as well as through your other efforts (social media, press, etc).

Before we finish off for today, I’d like to share 3 examples of companies that are exceptionally successful within the e-commerce landscape:

  1. Dollar Shave Club – Sold for $1 Billion USD, two weeks ago.
  2. Zappos Shoes – Currently Making over $2 Billion USD a year in sales. Their “wow” factor is that you can buy shoes online, try them at home and if they don’t fit well you can get them returned for free!
  3. Nasty Gal – Highly Successful Women’s Clothing and Shoes line. They were making $220,000 USD a year in sales in 2008 and then $23 million in 2011, just 3 short years later.

On that note, remember; be ready to work harder than your competition in order to succeed. When it comes to e-commerce, it’s not just about price points; it’s about hiring the right person for the job. To drive this point home, I’d like to make an analogy. Let’s say that you’re interested in learning how to play golf successfully. You want to hire a coach that is a professional golfer, someone who has experience and knows what they’re doing. You won’t hire a non-golfer, it just doesn’t make sense. In the web development world, yes, we may cost more than a weekend web developer, but we have the experience to back up what we do. Therefore, just like with golf, web development (especially in the e-commerce context) should be handled by the right people, professional.

At A Nerd’s World, we’re experienced and passionate. Why don’t you give us a call to discuss your ideas about Toronto e-commerce websites, or if you’re ready to get started on a project at (647) 726-2020.


Chris A. Hughes