How Important are Testimonials?

15 Tips for E-Commerce Success
August 25, 2014
Importance of Video
September 8, 2014

How Important are Testimonials?


If you are a business owner, then you know that keeping a good reputation with your customers and community is a vital part of running a successful business. One of the best inexpensive ways to keep your reputation sparkling is by using testimonials. Social proof is a concept: people tend to believe what others think about something. As it pertains to a business owner, customers will be more likely to come to your business if previous customers recommend you to them. The implications of such a recommendation can be astronomical. This is because a testimonial can be placed in all portions of your marketing efforts like your website, online listings, blogs and brochures. With one good testimonial you will be able to market your business, strengthen your branding, build credibility, and strengthen your reputation, all by taking advantage of social proof!

Take a moment to review our Testimonials page

Chris A. Hughes