Set Clear Call to Action
Every page of your website should have a defined call to action. For example, your homepage should entice users to click through to your categories, or better yet, straight through to a product page. From there, your product page should answer any lingering doubts viewers might have and convince them to make a purchase in a blink of an eye. Your shopping cart page should simplify the checkout process and have something like a follow up email that reassures shoppers that the transaction was successful. Keep this in mind when planning out the various types of pages on your ecommerce website.
List Contact Information
Find ways to make it very simple and enticing for customers to contact you, thus putting you directly in touch with them. If you don’t display your contact information visibly for your customers and they have to scour your site for contact information, it could lose you a sale. Outside of listing your location and phone number, you can also provide FAQs, product reviews or comments for users to read, as well as user-generated content like customer testimonials that highlight satisfied customers using your products.
Build Brand Loyalty
Look for opportunities to bring users back to your website wherever possible. Most people shop online by visiting a number of different websites when searching for a particular product. Ideally, the more a visitor visits your website, the more likely they are to make a purchase. A great way to bring users back to your website is with timely emails that go out announcing the arrival of new products or seasonal sales. If a popular item is out of stock, you can also ask for users’ emails and notify them when that item is back in stock. By doing this, you are not only servicing their needs and showing that you care beyond selling them a product – you also have their contact information for future email campaigns.
A Hassle-Free Checkout
Create a checkout process that makes it effortless for your visitors to purchase your products. It has been proven that the more cluttered and complicated an online checkout page becomes, the more likely a customer who was willing to make a purchase will just exit your site instead. As well as maintaining a simplified checkout process, work to make your customers easily aware of extra costs such as flat, expensive shipping rates that could hamper a potential sale. Finally, display trust symbols like VeriSign or McAfee badges proudly on your website, indicating that your checkout process has been verified and is secure in order to qualm any fears that potential customers could have when shopping online.
Be up 100% of the time
Make sure that your hosting plan is reliable and that it has the ability to handle any future needs your website might have. Your hosting plan should grow as your business and orders grow, and if it is lagging behind and delaying your shipping or curtailing your potential sales, upgrade immediately. Being skimpy on a hosting plan that is not suitable to handle the amount of orders coming in will affect your reputation in a negative way, leading to a decrease in sales.
At A Nerd’s World our Toronto e-commerce websites are built to make the buying process as simple and enjoyable as possible for the user. That is why each of our clients see increases in traffic, sales, and repeat visitors.
Chris A. Hughes