When building a successful website you need to know user experience is key. At A Nerd’s World we have meetings with clients and sometimes they bring a sketch of what they want their website to look like and most of them have never created a website before. We are a group of professionals that were specifically placed on planet earth to design websites.
The first step into making a successful website is knowing your competition and how their website is designed. A good tool to use is www.alexa.com which allows you to look at stats from the competitor’s website without needing their permission. It allows you to see three helpful statistics:
Bounce Rating: The percentage of people who leaves the website without giving it an opportunity or clicking on a secondary page
Daily PageViews: The percentage of what the average person views on the website
Daily Time On Site: The amount of time a person spends on the website
With these stats of the competitor’s website, you can gain an actual database of their stats and rank which is the most successful website. You can check out their websites and compare why a website is doing better than the others. This is a great opportunity to to see what they are doing right and wrong. As a result using this tool will help guide the appearance of your website and making it cost-effective.
It is important that the client listens to our advice and opinions in using tools like alexa.com to get stats from their competitors and form an effective structure that is user friendly. This will benefit their company’s growth and gain a much more successful website.
Chris A. Hughes