Like most entrepreneurs, you’ve probably been brainstorming a specific idea or product and service for years.

You finally worked up the courage, took a napkin and drew up a concept for your website. Next, you typed “best web design Toronto” in Google and saw A Nerd’s World at the top of the list.

It’s nice to meet you, now listen up.

Designing a website isn’t easy. Sure, you can throw a crappy WordPress template up, but you would be doing yourself a lot of harm.

Now here’s the thing, and don’t take this personally. Our job is to design websites. Who do you think we should listen to? A person with no web design experience or a company with over 10 years in the industry?

The answer is simple.

We love it when clients are enthusiastic about their ideas and their concepts, but we also want to make sure that you get the best website possible and there is only one way to guarantee this.

  1. The User Experience

Don’t let this phrase fool you. It is the most important thing in web design.

Let me explain…

The user experience deals with the entirety of the user experience when a user visits your website. This includes:

  • The overall layout
  • Call to actions
  • Button placement
  • Color schemes
  • Load times
  • Website architecture
  • And much more

Back in the day, you could throw up a mediocre website and survive. This doesn’t work anymore. Google actively penalizes websites that ignore the user experience.

Now back to the napkin drawing you made

No offense to your ideas, but you probably never thought about the user experience and that’s okay. That’s why you came to us.

  1. Overcoming Your Assumptions

This may seem like a strange concept, but here us out.

Our job is to make sure that you have the best website possible. If we’re going to put a lot of work into a project for you, we want to make sure that you are happy with the finished product.

Here me out…

It is our job to show our expertise to you. We do this by:

  • Teaching you how to use free tools
  • Showing you the importance of studying your competition
  • Correcting (in a friendly way) your misplaced assumptions about web development
  • Helping you make sense of the numbers

Once you understand what it takes to make a great website, how the stats can help you succeed, and why assumptions are bad in web development, you are ready to move to the next step.

  1. Studying Your Competition with Stats

Look, I don’t expect you to fall in love with stats like bounce rates, daily page views, and time on site. These stats aren’t sexy, but they will help you stay ahead of your competition.

Here’s how you can dominate your competition.

You put in the time and learn everything about your competition. is a free tool that you can use to learn the bounce rates, daily page views, and time on site of your competition.

With these stats at your disposal, you can analyze your competition and see what they are doing right and wrong.

If they have bad numbers, improve on their failures, and if they have great numbers, do what they are doing better.

The numbers don’t lie.

Stats always tell the truth, even if we don’t like it. If you want to build a successful website, you have to be willing to learn from the numbers, whether they are good or bad.

Breathe! We’re here to help you.

The web design industry is full of shady characters who will happily take your money and build you a mediocre website.

A Nerd’s World doesn’t do that. If we were in the business of being shady we wouldn’t have 4 physical locations for you to visit. I built my business on being honest, on the desire to provide a better web design experience, and I want to share those values with you.

No pressure, just damn good web design.

Until next time.



Chris A. Hughes