Having high quality content on your site is crucial to increasing in the Google rankings, driving traffic, creating leads and increasing sales. Recent patterns have demonstrated that blogging with original content is the best way to make a name for your business and build authority for your brand.
But what should you blog about? Webmasters and bloggers alike want to know how to drive traffic and increase sales with blogs, and there are a few universal tips that I will recommend.
News within your industry is important because it will not only turn interested members of the public toward your blog, but it will also drive “insiders” to you as well. People within your industry will want to read and discuss the events with you. In order to really give your blog a flavor, though, you need to do more than just report. Consider predicting future trends in the market, giving an opinion, or referring visitors to other helpful content or pages on the web that could help them take advantage, or get more information. This will help you generate discussions and get your buzz going. One of the key components recommended by experts is to give it a personality to stand out from the crowd.
One of the most important aspects of any blog for your website is that it needs to teach people something they can use. This means that people will come to you to learn new things. If you are a Chef, show them how to cook an apple pie. Make yourself an expert in your industry and people will notice and so will Google.
Although many think these are just interchangeable with how-tos, they are in fact very different. It all comes down to how people search. Typing questions into Google is one of the most common uses for the search engine. What’s better is that the audience you will draw from people who find you this way will always be interested specifically in what your content has to offer. Think about the younger, internet-savvy generation that is coming of age, and how they will turn to the internet for all of their questions in the future – it may be a little scary, but certainly great news for your blog.
My Personal Tip:
Google is your friend. I recommend using the Google Keyword Planner to find keywords and stats for each of the words before creating a new blog. Make certain your audience wants to read what you are about to write.
In the end, most businesses blog because they want to build a good reputation for themselves, help out people that need it, put out fresh content, and claw their way to the top of the Search Engine Ranking Pages (SERPS). My three basic tips will help make your blog one that people want to keep visiting, and one that they will be able to find via search instantly.
Need additional assistance with SEO in Toronto? Contact the Search Engine Optimization experts at A Nerd’s World today!
Chris A. Hughes