When a new website is launched or redesigned, you can’t expect a huge spike in visits the day after it goes live. You’ll have to get your hands dirty and hit the streets to promote it.
In the Internet era, there are more opportunities than ever to tell the world about your new or revamped site, as well as any new products or service your business offers. Of course, some traditional communications can still do the trick, but aren’t always as obvious.
Here are my top 5 suggestions on how to get your site the online traffic it deserves:
1. Print Advertisements & Hand Distribution – Business card, flyer, sticker, brochure, menus, door knockers, tri-folds, banners
2. Blog – Post Original content at least once a week (hopefully more).
3. Social Media – Join every single site, post, grow your followers, promote your website on social media.
4. Media (or Press) – Reach out to local media for interviews regularly.
5. Statistics – Base your marketing campaigns success on stats.
Don’t neglect traditional means. Hit the pavement literally, be proud of your idea. Mention your website makeover as part of the conversation with friends (and strangers)—especially if your website contains information they would find valuable. For major redesigns that include moving your company in a new direction, it is mandatory almost life threatening to design, printing and mailing announcements on postcards.
The ways you can promote your brand spanking new website are endless. Get creative, have fun, and keep trying new opportunities and following statistics. That will keep your marketing juices flowing as well, and that’s the kind of flow that can lead to more business, more profits.
Need more help? Have Questions? Contact me today at firstname.lastname@example.org
Chris A. Hughes