1. Content is King
Once upon a time, if you wanted to use Search Engine Optimization to increase your Google rankings, you simply crammed your site with as many keywords as possible. Some less scrupulous web designers in Toronto crammed their sites full of popular, but irrelevant, keywords. Of course, that only worked for websites who only wanted to display ads and were not concerned with getting visitors to come back.
Today, SEO isn’t just for con men anymore. Respectable businesses are learning how to optimize their websites so they can be found by people who are searching for the products and services they want to sell. This means, of course, that they don’t just want visitors to drop by once. They hope to keep them coming back. This is why content is so important.
Webmasters and SEO experts have a saying: “Content is King.” It’s very true with SEO in 2015. A website’s content, even more so than its products, is what attracts visitors. If you can’t write good content yourself, Our copywriter can help you by providing an author who can write SEO-optimized text for your industry.
2. Positive Website User Experience
In recent years, Google has made it clear that their search algorithm is intended, above all else, to help offer users the best possible search experience. Although Google’s own bots may do the bulk of the crawling and calculating, the algorithm itself is intended to “think” like an average user, offering the best user experience, or UX, possible.
SEO helps to determine whether a site ranks among the relevant results on a search engine results page (SERP), while UX is defined by whether or not people are clicking on and finding quality in those results. While there may be a few instances where the two don’t always go hand in hand, the answer to the questions posed above will generally be a resounding yes–a crucial connection does exist between the two.
3. On-page Website Optimization is a Necessity
You will not rank top 10 without on-page optimization! Nowadays, only off-page optimization (i.e. backlinks) is not enough to rank high on Google.
My Personal Recommendation:
4. Ensure that your website is mobile-friendly
We’ve been hearing about it for years: Websites should have a mobile marketing strategy. In 2015, it’s safe to say that the year of mobile is well upon us and we must act accordingly.
When it comes to search engine optimization, creating a mobile responsive site should be at the core of any solid SEO plan in 2015. But be careful in your configuration — research shows that in 2014 mobile configuration errors resulted in a 69% loss in smartphone traffic.
Please remember, Google wants sites to render above-the-fold content in under one second. Slow loading sites will negatively impact mobile rankings.
6. Keep Building Backlinks in 2015
Once you’ve created a detailed link building plan, you can start getting backlinks. But don’t rush it, your link building must be performed slowly and steadily.
As a general personal recommendation, I can say that you should build not more than 5 backlinks a day.
Don’t hurry, as it may hurt your Google website position. It’s also recommended to start your campaign with with low Page Rank backlinks (PR1 to PR4), and then, in 1-2 months start seeking backlinks with higher Page Ranks (PR5 to PR7).
7. Your Website Content must be Share-able
Not all content marketing practices yield equal results. In 2015 the landscape of SEO and social media shareability is one of the most important qualities for a content marketing campaign.
As your content gets more sharing and social media distribution, you’ll begin to gain more traffic and visibility. In turn, this leads to more natural links from genuine websites and sources.
Social signals appear to have an indirect effect on Google search, and specifically when considering engagement, which is increasingly becoming important in 2015.
8. Find Measurement & Reporting That Works for you
Finally, track the results and remember the 3 things:
Although it may feel like Google is trying to make our jobs more difficult, they ultimately want to provide the best user experience, which should be the goal of your website as well. If you’d like to discover how you could better optimize your website in 2015, request a search engine optimization assessment from A Nerd’s World today.
Chris A. Hughes