Importance of Keyword Research in 2016

Toronto SEO Nerds
July 19, 2016
faq of seo in 2016
The FAQ’s of SEO in 2016
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Importance of Keyword Research in 2016

Keyword Research in 2016

Keyword research is a practice that search engine optimization (SEO) professionals use to find and research actual search terms that people enter into search engines such as Google. Knowing insights and metrics about your keywords can provide to be invaluable to your business generating leads from the online world. Keyword research is so important to understand, that we thought to put together a few points about some of the most important aspects of the topic.

To start off, you should make a list of important, relevant topics that are based upon what you know about your business and industry. If you’re a regular blogger, topics would be in relation to what you blog about the most. Let’s say you’re a design firm. Your topics may include ones that come up the most frequently in sales conversations. What you have to do here is put yourself in the shoes of your target audience and think about what you’d search if you were looking for whatever you’re offering. When doing your keyword research, you should make a list of keywords that are single-worded and also multi-worded.

Single Word Keyword – Long tail keywords are those three and four keyword phrases which are very, very specific to whatever you are selling. You see, whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy.

Examples:

“keyword”
“research”
“SEO”
“blogging”

Keyword Phrase – To attract the right visitors to your Web site, you need to use keyword phrases instead of just single keywords. This helps search engines match users to results that are more relevant to them. Just like a keyword is a single word used as a search query, a keyword phrase is two or more words typed as a search query.

Examples:

“keyword research”
“social media”
“search engine optimization”
“marketing strategy”

Long-Tail Keyword – Are those three and four keyword phrases which are very, very specific to whatever you are selling. You see, whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy.

Examples: 

“best keyword research company in Toronto”
“top social media experts for small business in Mississauga”
“law firm website search engine optimization tips”
“how to create a successful marketing strategy for my business”

Once you have your list of keywords, you should research related terms too, to help expand your efforts further. Next, you’ll want to use a keyword planning and analysis tool such as Google’s Keyword Planner to understand what kind of competition you have in terms of ranking as well volume searched per keyword. At this point, you should be making notes of who your main competition is and also making notes of what makes them stand out, content-wise. You will want to sit down and thoroughly review your notes before getting to work. It is important to setup a plan of execution when doing your keyword research, as to have the best opportunity for success in your online marketing strategy.

Remember, if you are finding this too challenging to do on your own due to time constraints or whatever the reason may be, we are here to help! We offer Toronto KEYWORD RESEARCH services for only $250 as well as additional one time or monthly Mississauga SEO and Oakville SEO.

Feel free to give us a call at (647) 726-2020 today!

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Chris A. Hughes

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