At A Nerd’s World, we continually strive to create the best environment for success, for both our clients as well as our in-house nerds. We are firm believers in our ideology of “if something’s not working, we’re willing to change it”. To effectively stand by this idea, it requires innovation and thinking ahead of the curve on our end. To execute on this, we have made some significant changes and renovations to our store front, located at 986 Bathurst Street in Toronto’s Annex area.
You may be wondering, what kind of changes are we talking about? Well, in the spirit of creating the best environment possible, we have added touches such as having soft, soothing music playing in the background, to enchanting customers with the smell of fresh baked cookies, to coordinating the colours of our balloons outside the front door with the rest of our branding palette. These calculated details, however, are merely a small part of the recent renovations.
Where it gets really neat is that we have created dual front window platforms, where passerby’s can watch two real nerds, doing real work, at any given point within our daily operating hours. We pride ourselves in doing all work in-house and with real nerds. The concept is simple. What you see is what you get, we have no secrets!
In addition to the changes outlined so far, we have also revamped our front door branding to say “Walk-Ins Welcome, Come On In!” The methodology behind this is that we do not want to turn down any potential customer, no matter the size of their business or their level of understanding in building an online business presence. We also offer free web design consultations. We find that quite a few people feel intimidated about how to approach a website development company, especially directly off the street. This perception is not helped by some of our competitors which also have retail storefronts, but have tinted or frosted windows where you can’t see what’s going on inside or are only available to speak via appointment. We feel that this approach is totally incorrect and you’re placing yourself at a great disadvantage. Our solution involves pointing out to people that we are here at your service, no matter how you’d like to approach us. This can be in person, over the phone, over email, over video conferencing as well as other methods too. We try our best to offer full communication flexibility to any one of our customers.
With that being said, these same competitors may take a look at their financial statements at the year’s end and realize that business has been slower than anticipated. They are left scratching their heads, wondering why their retail business is under-performing. We have a few words of advice here. With any retail storefront, you must use what’s given to you. For instance, if you are located at a spot where there are 35,000+ cars passing by your store and are wondering why those numbers aren’t really converting into sales, you may want to take a step back, take a look at your core marketing and put together a few key questions. Ask yourself, are you using bright, eye-catching colours? Are you diligent about the typography you’re using? Are you showing your potential customers what you’re really about? At A Nerd’s World, we have spent much time analyzing our situation, figuring out that 35,000 cars pass by our storefront each day on average and so we have reacted accordingly with our most recent round of changes and renovations. We pay attention to every detail, including purposely leaving store lighting on both inside and outside of our business hours, to further aid in our exposure. This makes it easy for our customers to see what we’re about, at any time of the day or night.
In conclusion, we want to ask you, the customer, a question:
Would you rather take your business to a company that has closed windows and is only accessible by appointment? Or would you rather go to a company that is welcoming, easy to communicate with and that truly cares about all potential customers?
We think that the answer is a simple one.
Chris A. Hughes