Step 1: The Initial Consultation
When we first meet with a new web design client, we have a lot of questions. These questions are designed to not only figure out your personal style preferences, but also to get to the heart of what it is you need your website to be for your business. To be more specific, we need to know about your customers or website visitors and what they expect out of your website. After all, its great if you love your new site, but if your customers don’t find it useful, it won’t do you or your business much good. Here are some questions you can expect to be asked: Why do you need a new website? Who are your main competitors?
-Why do you need a new website?
-Who are your main competitors?
-What makes your business better than your competitors?
-Can you describe your target customer?
-What is your main call to action (CTA)?
-What are some existing website designs that you like and why?
-What specific functionalities would you like included on your website design?
Once we have the answers to these and other questions, we are ready to move onto the next step in the web design process.
Once we know our clients’ needs for their website design, we have a bit of researching to do. This is where we put together a plan of action based on your customer profile, your competition and what you need to accomplish. We look at what works in your specific niche, and we even look at what others are doing wrong statistically, and see where we can succeed where others have failed.
We utilize third party statistical software that can pull stats on any website. This raw data is valuable in assessing how successful a competitors design is.
Once we have gathered all the necessary information, we can begin giving your website its structure. We do this in a process called Wireframe or Mock-up. The goal of wireframing is to determine the overall organization, page hierarchy and linking structure. We analyze your unique needs, and we implement accepted best practices to ensure that your website design has a consistent and logical flow.
This is a critical step. It is in the planning phase where the usability of the website is designed. Bad usability sends potential customers running, while an easy to use website can keep them around longer, turning them from “potentials” into “customers.” After the overall structure of the design is nailed down, we can get on with the fun part.
This is where we take the organization from the previous step and make it come to life in a visually appealing way. Good Toronto web design should make it easy for website visitors to know what to do and where to go in an instinctive way. We are able to use our abundant creative resources to make a custom website design that not only looks great, but is appropriate to your business and your end users.
We start by designing the homepage. It is a logical first step, since the homepage is almost always the first impression your site will make on your customers. It is here that we determine the color scheme, fonts and overall style that will carry across the site as a whole. Once we have the homepage designed, we present it to our client for approval. Since the web design process is a collaborative one, we welcome feedback from our clients as we hone in on the final design. Most websites go through an evolution during this process as we gather this feedback and use it to improve the overall design to meet our clients’ needs. We promise to always provide expert advice to our clients if we feel something they are asking for is not in the best interest of the project and their business.
Once the homepage is locked in and signed off on by our client, we begin designing one internal page for similar approval. After this is complete and signed off on, we can begin the web design of the entire site. Throughout the process, there is always an open dialogue and collaboration between us and our clients. Changes are made as necessary, until we focus in on the final approved website design.
Being the final phase, this where everything comes together and the real magic happens. Creative design meets the most up-to-date technology when our development team brings our designs to life. Now is when we get to implement all the functionalities that we have planned from the discovery phase and see them in action.
Once the web development is finished to our standards, we then put it through its paces and test in all of the major web browsers to ensure that it will work for your customers. All of this testing is done on our own servers, and once it has passed all of the necessary tests, and is approved by our client, it is then transferred to their own web host, and tested once again for any remaining issues. Then in the final magic moment, it is made live and visible for all the internet to see.
At A Nerd’s World, our speciality is designing and building custom websites that our clients can confidently control themselves. Imagine having your site go live, then be able to add and change content as often as you like. By being in the drivers’ seat, you can keep your site growing and changing as your business changes, all without the extra expense of hiring us to do it for you.
And the best part is, you don’t even need any existing coding knowledge to do it. It is as simple as logging into your WordPress website dashboard, clicking on the page you would like to edit and type it into a user-friendly text editor. Do you run an e-commerce site? Imagine being able to quickly and easily add new items, including photos and descriptions in minutes. At A Nerd’s World, that is exactly what we do.
Even if you don’t run an online store, there are countless benefits of being able to add and change your website’s content. We always recommend including a blog as part of your website strategy, as keeping your website’s content growing is a surefire way to search engine success. Engines like Google love to see a website that continuously expands, and businesses that follow this model almost always see increased rankings.
As you can see, these are just a few examples of website elements that you would want to be able to control, and since every site is different, you will probably have your own areas that you will want to be able to edit on a regular basis. The websites we provide our clients with always have this functionality built in from the ground up.
“Chris and everyone else at A Nerds World provided excellent service for the design and production of my website, logo and business cards. They patiently adjusted the design until I was happy with it and then printed the cards on high quality paper stock. From start to finish, everything took only 10 days. I have received many, many compliments on the quality of the design. I plan to work with them again soon to update my website. I really appreciate being able to access local designers who offer professional services at reasonable prices.”
~Caroline Meyer, Naturopathic Doctor, Toronto Ontario Canada
“A Nerd’s World has done a great job with the website for my company. Throughout building the website, they were extremely communicative, always reachable through a quick email or telephone call. They were great at listening to my ideas and concepts and translating them into a stunningly designed and full functioning website. As well, they have helped me to design a number of advertising materials, such as blogs, newsletters, and flyers, which have helped the growth of my business tremendously.”
~Jonathan Maloney, High Gate Properties, Toronto Ontario Canada
“The Nerds transformed our vision into a beautiful website that defines our online presence. Their customer service was commendable – they were available to answer any questions during the design process, as well as after the site was launched. Now, not only do we have a website that we can be proud of, but we’re also able to interact with our clients in ways we weren’t able to before. Thanks, Nerds!”
~Emily Briggs, Loop Initiatives, Toronto Ontario Canada