To promote the new Terminator Movie and support after school all-stars, Arnold Schwarzenegger decided to prank some people in Hollywood. He got his makeup done to look like a wax sculpture and set up shop in Madame Tussauds wax museum. He also roamed the streets of Los Angeles and confused many onlookers.
What seem like a simple prank was a well thought out viral social media campaign. This video currently has 23+ million views (on youtube) and hundreds of thousands of shares.
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Chris A. Hughes