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Frequently Asked Questions of Search Engine Optimization

Each day that goes by, we have numerous clients ask us about what makes search engine optimization (SEO) work. They are curious to understand what happens under the hood of their website. Today, we are here to help answer some of the most commonly asked Toronto SEO questions. We’re hoping that after reading this article, you will be informed about what SEO is about and how it can benefit your business.

What is SEO?

Search engine optimization (SEO) is a series of strategies, techniques and methods used to increase the volume of visitors to a website by obtaining a highly-ranked placement within the search results page of a search engine. The major search engines include Google, YouTube and Yahoo.

What is White Hat SEO?

This refers to the usage of optimization strategies and techniques that focus on a human audience. This is opposed to black hat tactics and completely follow search engine rules and policies.

What is Black Hat SEO?

In the SEARCH ENGINE OPTIMIZATION (SEO) world, black hat SEO refers to the use of destructive SEO strategies, techniques and strategies that focus only on cheating search engines and not a human audience. They usually do not obey search engines guidelines either.

What are Long-Tail Keywords?

These are keywords or keyword phrases that are longer and more targeted than more common single-worded keywords. Long tail keywords typically have a higher conversion value but they generate less online traffic since they focus on specifics.

How long will it take Google to index my website?

Google has algorithms behind the scenes that are responsible for indexing websites. This process may take minutes to weeks depending on your site to index it or new content appearing on it. Without proper implementation of SEO, this may take an indefinite amount of time.

What are Meta Descriptions?

Meta descriptions consist of HTML attributes that provide exact explanations of the contents of web pages. They are commonly used on search engine result pages (SERPs) to display a preview for a given page.

What are the differences between Internal and External links?

Internal Links are defined as links that point from one page on your site to another. They provide the user experience flow within your website. This refers to the structure that helps your users easily find what they’re looking for on your site. On the other hand, External Links are defined as links from one site to another. They can be outbound external links, where you link on your neighborhood or community page, for instance, to key businesses in that area, or relevant community news sources.

What is a Robots.txt file?

Simply put, the robots.txt file is a simple text file placed on your web server which tells web crawlers like Google’s Googlebot if they should access a file or not. As well, improper usage of the robots.txt file can hurt your ranking, so please make sure that this is implemented correctly on your website.

What is a Sitemap.xml file?

This a special file within your website that lists the URLs for each page. It allows webmasters to include additional information about each URL such as when it was last updated, how often it changes, and how important it is in relation to other URLs in the site. This enables search engines to discover and catalog the site more logically and efficiently.

Why do I need ALT text/tags on my images?

Whenever you have an image within your website content, the alt tag will describe what’s going on in the image. This functionality is intended for screen viewers that are blind or visually impaired, so their browser can read out the alt tag descriptor. It is very important to include ALT text and tags on images, to be mindful and respectful towards any member of your audience. It also helps boost your SEO rankings! It’s a win-win scenario.

Do SEO trends and practices change frequently?

In the inception days of SEO, everything was changing very quickly. Fast forward to 2016, we’re looking at trends and practices that are not necessarily “set in stone” but rather have become industry de-facto standards. These practices include writing targeted content via keyword research, also writing of original content, linking internally and externally, amongst other aspects.

Why aren’t I ranking #1 on Google?

The main reason is that you haven’t done SEO yet. You probably have no keyword rich content or perhaps your site consists of Flash, AJAX or simply graphics with little text? You may want to consult with a Toronto SEO strategist about putting together a plan of action!

Is WordPress a good platform choice for SEO?

It is a great choice for SEO implementation. In fact, the majority of frameworks and themes within the WordPress world feature various elements to help implement SEO easily.

Should I hire someone to do my SEO?

You should absolutely hire us <LINK>. You’re thinking “Well, can’t my niece who is a graphic designer do the SEO?” She probably can cook as well but you probably would go to a restaurant nonetheless. We offer services from keyword research<LINK> to full-on monthly SEO packages.

If you have any further questions or comments, please do not hesitate to give us a call at (647) 726-2020 or use the live chat feature below to contact us directly!

Feel free to give us a call at (647) 726-2020 today!


Chris A. Hughes