Website Development Firms that don’t understand that websites are business assets which must achieve specific business objectives, which in turn are directly tied to the overall revenues are not good choices at all. Giving these companies your hard earned money is not an investment in creating a website—it’s a divestment of capital that is never going to come back to you or your business.
Please pay attention to how much they ask you about your business. They should want to get to know you and your business intimately. How else can they design a website that reflects you, your brand and your business?
You can be sure any Website Design Company that doesn’t do their research and ask the proper questions will not understand the importance about marketing your business properly online. I can also guarantee that these so called Website Design Companies do not understand setting their own business apart from the competition and certainly they do not understand what matters to your business. These amateur developers are responsible for the majority of the poor quality websites on the world wide web.
Sadly, most designers don’t realize they’re amateurs. A lot of them have been in business for years, surviving off senseless business owners who believe, as they do, that online aesthetics are the key to profits. Since your website is a marketing platform and a business tool, why on earth would you hire an amateur who has no understanding of marketing or business to create it?
Your website is critical to the success of your business. By doing extensive interviewing of potential website designers, you’re more likely to pick one that can do the work you need, is willing to really listen to you and can create a site that reflects you and your business, and keeps within your budget and timeframe.
If you would like to discuss your website design planning and our development process, please contact us today.
Chris A. Hughes