When we think about the foundation of a business’s digital strategy, the first thing that comes to mind is their website. Websites play a vital role in connecting people with your company’s products or services, and marketing your business to potential customers. In addition to being effective digital marketing tools, e-commerce sites can act as data collectors, order takers and cashiers. Keeping all of this in mind, one can even consider their site as a company employee—one that works 24 hours a day, never calls in sick, knows your business inside and out, and is designed specifically to your requirements and specifications. If this employee were a real person, he or she would be able to pitch a client in Toronto, while processing a cash transaction in Tokyo without even stepping on a plane. If we were to pay on this superhuman employee based on his or her skills and abilities, what do you think a fair salary range or hourly wage would be? $80,000 annually? Or maybe $60 hourly?
Consider this—there are 24 hours in a day, and 365 days in a year. If we were to pay someone to work non-stop for a year at the minimum wage in Ontario, he or she would be earning $ 96,360. That’s without a per diem for meals or travel expenses! Now imagine the same employee having the same capabilities as a well-designed website. Chances are he or she would not work for $11.00 an hour, and paying that employee less than a six figure salary would be a steal.
Like a great employee, a well-designed website is an investment. They can provide a huge return for your company if you are willing to put some time and effort into choosing the right one. At A Nerd’s World, we have a range of ‘employees’ to choose from, and can specifically tailor it to suit your company’s needs. At our Toronto website design company, pricing is flexible and we work to ensure your bottom line is supported. If you’re looking to develop the perfect website that will win the ‘employee of the year’ award, contact A Nerd’s World today.
Chris A. Hughes