User experience design (UXD or UED) is the process of enhancing user satisfaction on your website by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product. User experience design encompasses traditional human–computer interaction (HCI) design, and extends it by addressing all aspects of a product or service as perceived by site visitors.
Understanding UX Design
Are you thinking about working on your bounce rate and home page optimization? Understanding UX design is very important to move forward. As you know, I often write about Search Engine Optimization but seldom speak on the actual user, the single visitor that arrives on your site or landing page and needs to be triggered and helped around. UX design helps make sure that during this visit the most important person isn’t left out of the mix: The user.
UX Design can be defined in several different ways, but in the simplest form it understanding what people do and then designing a way to make websites easier to use. The goal is to first clearly define the user and meet their measure of success.
How we see and remember the world – People experience their environment emotionally, and unfortunately, negative emotions are “memorable”. But positive word of mouth is also very important. And to generate it, you need to provide an exceptional experience for every single website user.
Positive emotions also build brand loyalty – Every customer represents a CLV (Customer Lifetime Value), and the best way to unlock this value for your company is by providing an exceptional experience.
Take control of your message in two steps – You set the tone for your customer’s experience with your hero image. If you don’t decide what that tone is, your customer will decide for you.
The first step is deciding what your ideal user experience should be. If you don’t have a goal in mind, you won’t achieve it. Know your should know your audience.
The second step is gathering feedback. Your users are always right, so don’t be afraid to experiment and adapt if they aren’t reacting as you’d like. Keep doing this forever.
It’s important to talk to customers. But it is more important to listen. Use what customers say to improve their experience. Some people are looking for a rollercoaster ride — in which case you want to make it as exciting as possible. But landing an airplane like a rollercoaster will not earn repeat business.
Inspect and adapt – Measuring user experience is a good way to track how well you are doing. Even products which aren’t totally “ripe” can generate interest and loyalty, If the user experience is good. And even “problems”, when handled well, can result in happy customers and referrals. Surprise your customers, and they won’t forget you. And they’ll keep coming back.
Chris A. Hughes